Simeon Lee signature

Alter minds with designed experiences holding universal truths

One API, All B2B Software logo

One API, All B2B Software

The world's foremost Unified API, providing a single API through which B2B products could add integrations with all third-party software in categories ranging from HR, payroll, recruiting, accounting, CMS, support help desks, project management, marketing automation, file storage, and more.
Merge was an immense undertaking which was met with resounding joy from customers, who no longer had to expend millions on software engineers to build and maintain integrations, which typically distract from core product development.
Built an enterprise product from 0 to 1, with fundraising through Series B ($55 million) backed by Accel, NEA, and Addition. Did things across product, design, engineering, marketing. Built Merge's first design team of five designers and contractors across product and brand design.
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AI Brand Designer for Campaign-Ready Systems logo

AI Brand Designer for Campaign-Ready Systems

Uvy translates what I learned as Head of Design at Merge—building a brand from first principles and iterating through the brand idea space—into a reproducible system of workflows that preserves that exploration for product marketing teams.
It accelerates collaboration between product marketing, go-to-market partners, and designers by encoding workflows and layered artificial intelligence that revisit prior explorations, reuse shipped assets, and keep sales collateral evolving instead of restarting from a blank canvas.
The visual system for Uvy explores a primordial silver substrate—neutral matter waiting to be shaped by whatever identity comes next. Uvy is an ongoing experiment with milestones that include automated swag kits, consistent employee headshots, and launch announcement systems. As with any active build, expect rough edges and please send observations or ideas.
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AI Co-Pilot for Recruiting and Applicant Tracking logo

AI Co-Pilot for Recruiting and Applicant Tracking

An experiment in applying conversational intelligence to synchronous and asynchronous interviews, interview recording intelligence, and applicant management.
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Conversational Approach to Building Digital Products logo

Conversational Approach to Building Digital Products

A bold approach to digital product development utilizing artificial intelligence and no-code workflows to create advanced enterprise-grade production-ready applications.
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A Zoom Metaverse To Escape The Lockdown logo

A Zoom Metaverse To Escape The Lockdown

An experiment to escape the pandemic into a digital universe constructed by applying an isometric navigational grid in an unbounded, unlimited 3D grid-space called the "metanet", using P2P web video protocols to allow for real-time and serendipitous video conversations.
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Pentests and Attacker Resistance Through Hacker Power logo

Pentests and Attacker Resistance Through Hacker Power

Improving enterprise resistance to malicious hackers by partnering with ethical security researchers to power a revolutionary pentest design and harden asset attacker resistance through advanced security posture data visualization paradigms.
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Oil Painting

I also love painting oil on canvas and my preferred style is abstract impressionism. Each piece explores the interplay between color, texture, and emotion, capturing moments of spontaneous expression through bold brushwork and vibrant palettes. Physical strokes and acceptance of a human touch are integral to my practice.
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